WEBSITE LAYOUT

Web Structure

What many people don’t know about the internet is that how a website is organized has a significant impact on its visibility and authority on the web. In order to become an effective web presence, your site must follow a few organizational guidelines that adhere to the standards set by Google and the other search engines. This is a service we excel at and will provide for you as part of your SEO package.

Homepage

You definitely want your homepage to look professional and also be visually enticing. Our innovative web designers can provide you with custom design work and an artistic architectural layout that appeals to your customer base and highlights important details about your business. Customers respond to visuals, so while you are forming your informational hierarchy it pays to have talented, inspired design abilities at your command.

There are several things your homepage absolutely must contain. These include links to you privacy policy, terms and conditions, contact us and a sitemap. There also should be links to all of your Keyword Landing pages to create easy navigation for viewers and Google spiders.

Privacy Policy, Terms and Conditions and Contact Us

These essential disclaimers add a degree of professionalism to your site that customers look for when browsing. The point of having a site is to generate more business, so you need a simple and easy way for them to contact you once you’ve “sold” them.

Sitemap Technology

Site maps are useful for customers as well as Google spiders. The order of your sitemap is testament to the organizational efficiently of your website, and allows for users to easily browse through every page of your site.

However, you have to keep your sitemap updated and working in order for Google and other search engines to continuously recognize its value. That means you need someone to provide you with the newest and most innovative sitemap testing technology available to create a unique online website roadmap.

Compelling Copywriting

The biggest turn off for customers is poorly written content on a website. Badly written copy makes customers question the reliability of the product and the company. Our skilled writing professionals each possess a mastery of the written word that allows them to sculpt detailed and compelling articles about your products and services in a way that proves them to be essential and desirable. Great written copy leads to increased sales and higher conversion rates, which is testament to the saying “it pays to work with the best.”

Keyword Landing Pages

Once your SEO provider has determined the highest traffic keywords that will optimize the amount of new customers coming to your site, you need marketing copy relevant to your product created. That way, when people go searching for those high traffic keywords, they find your website and there’s a beautiful sales page waiting for them.

Article Pages

General article pages are listed below each keyword landing page in the site map. These are added to provide more information to users, as well as boost SEO. Each individual article focuses on specific topics or products.

Calls to Action and Contact Forms

Along with the informational articles, you need professional marketing copy that urges site viewers to become your new customers. Your site should have a call to action on every page or your sales optimization will not be on par.

You should also have contact forms strategically placed around your site that users can fill out to request more information or commit to buying your products/services.

Incorporating a Google Map

Let’s face it, most customers respond to visuals. It really pays to have a Google map image on your site that shows the location of your business on a map. This is helpful for showing customers exactly where you’re located and the surrounding streets and neighborhoods.

Google Analytics

Google Analytics is an online tool that provides extremely valuable information which allows you to monitor specific aspects of your site. For example, you can keep tabs on your visitor count, how long visitors stay on specific pages of your site, and how exactly visitors are finding your webpages. All of this information can be used to better optimize your website and increase traffic.

Google Webmaster

The point of the Google webmaster tools are to show you a broad image of how Google rates your site in regards to their own standards. These tools also provide you with solutions to issues your website may have. It can also provide you with “crawl” statistics, point out broken links in your site and any other errors that might exist. This also helps register your site within the individual search engines and makes your site more legitimate (by their standards).

Yahoo Webmaster

Similar to the Google tools, Yahoo’s webmaster tools also allow you to share your websites statistics with webmasters to try and identify errors or changes that need to be made to the site to optimize its ranking and web visibility.

Bing Webmaster

Performs all the same functions for your site as Google Webmaster and Yahoo Webmaster, but in relation to Bing. See Google Webmaster and Yahoo Webmaster.

WEBSITE DESIGNS