SOCIAL MEDIA NETWORKING

Social Media Networking is the perfect fusion of technology, business and sociology, optimizing the effects of three ordinarily disparate entities. At its most grass roots level, social media is the manner in which millions of people discover, read and share news and information. Social Media Networking has become extremely well accepted since it lets people connect in the online world to form both personal and business relationships. In the United States, the most popular social networking sites are Facebook, MySpace, Twitter and LinkedIn.

RSS stands for “Really Simple Syndication” and refers to a group of web feed formats that are used to publish frequently updated works such as blog entries, news headlines, audio or video, into a standardized format. RSS documents are known as feeds, web feeds or channels. They benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place. The Lead Frog tech professionals know all about this.

Social Media Optimization (SMO) is a set of methods used to generate publicity via social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging as well as incorporating third-party community functionalities such as videos and images. SMO is similar to Search Engine Marketing (SEM), but differs mainly on the focus that drives traffic from sources other than search engines.

At The Lead Frog, our team of marketing professionals knows that social networking sites are excellent ways that we can help our clients increase their company branding. There are five major purposes for social media networking:

• to create brand awareness
• as an online reputation management tool
• for recruiting purposes
• to gain knowledge about new technologies and competitors
• as a lead generation tool to acquire potential prospects