SEARCH ENGINE MARKETING

The Lead Frog offers some of the finest Search Engine Marketing services in the market today. The distinction between SEO and SEM is simple; SEO is organic (unpaid) page rank, whereas SEM is paid.

Some companies like to use SEM as a broader term to describe an overall Search Engine Marketing strategy. Our SEM services include all the traditional SEM service such as placement of Pay Per Click (PPC) in search engines, paid inclusion, directory submissions, and banner advertising. In addition, The Lead Frog can also help you develop a viral marketing campaign where branded content spreads organically as it is shared either on seedbox (bitTorrent) servers and posted on others’ websites and generally circulated throughout the Internet, thus increasing off-page ranking factor.

A combination of organic SEO and paid SEM can exponentially increase the effectiveness of your marketing efforts. The Lead Frog has the experience and expertise to create an integrated SEM strategy and a multichannel campaign, integrating all aspects of paid and unpaid advertising.

Since 2007, PPC (Pay Per Click) has been the largest source of revenue for search engines, which is indicative of the trend towards online marketing at the expense of traditional media. The Lead Frog can provide you with competitive intelligence, as well as keyword and industry-specific reports showing ad spending and effectiveness. As your campaign gains traction, you can check the status of your website vis-à-vis your competitors for various keywords and metrics.