LEAD GENERATION

Lead Generation is the acquisition of consumer interest in a company’s product or service. The “Lead” in lead generation is a marketing term and refers to a sales lead. What this means in simpler terms, is that a list of potential customers or clients can be hand delivered to you, without any additional effort or time on your part.

In most cases, leads are procured from web-page forms, though sometimes they are generated by a phone contact to a call center. As your web-site gains traction with the search engines and traffic increases, some of the browsers will fill-out forms or call a call center requesting more information.

Lead conversion rate is the number of times the form page is visited divided by the number of leads generated. Our staff at Lead Frog can produce compelling site copy, attractive design, and user-friendly forms which translate to high conversion rates. Furthermore, we can visually demonstrate our high rate of conversion with various metrics and tools, many of which you can track from a simple dashboard on The Lead Frog portal.

In addition to driving traffic to your website organically, The Lead Frog can drive traffic to your site using advanced strategies such as Email marketing and Viral marketing. Email marketing takes advantage of mass emails within the strict limits of CAN-SPAM laws. Viral marketing takes advantage of press releases, directory submissions, file-sharing on peer-to-peer networks, and word-of-mouth advertising.

Everyone could use a little extra business these days. Wouldn’t it save a lot of time and money if your customers could be hand delivered to you? Contact The Lead Frog today.